Whenever I watch videos about social media online, it often feels like the advice comes from someone with hundreds of thousands of followers. While that’s great, it can feel a bit disconnected from the reality of being a beginner. Today, I want to share some social media insights, tricks, and tips that I’ve learned from […]
Social Media Insights from an Indie Author: My Cross-Platform Journey (Q1 2024) Read More »
Hey there, fellow book lovers! If you’re an avid BookToker, you probably know how it has become a powerful platform for promoting indie and self-published authors. Today, I want to share an exciting project I embarked on that involves supporting my fellow indie authors using a different social media platform — Pinterest. Collecting Book Titles
How To Market Your Indie Book On Pinterest for More Sales Read More »
When Wisconsin’s only professional PADI certified mermaid asks to help with video and content creation, how can you say no? I worked with Mermaid Echo to curate video content to reach her audience, helping to educate and entertain about freshwater conservation. https://www.youtube.com/watch?v=WtkJGRE3o-0https://www.youtube.com/watch?v=xIdPXiouHmU I worked with Lindsey on video production for my small business. She was
Content Creation for a Midwest Mermaid Read More »
Staying Consistent & Utilizing Brand Guidelines As a brand designer myself, I know the importance of sticking to design guidelines. It aids in brand recognition and ultimately helps build a more professional company. I always stick to the brand color palettes and fonts but love playing with style and finding new ways of making eye-catching
Behind the Scenes | Marketing Materials Case Study for Kapur Read More »
Goals & Approach When looking at an existing social media account, we first have to figure out the company’s goals. Is it exposure? More sales or clients? Higher engagement? From there, we can dive deep into what’s working and what isn’t. Built-in analytics are a great tool to utilize when it comes to looking at
Curating a Scroll-Stopping Social Media Feed for Civil Engineering Firm Read More »
IF YOU READ NOTHING ELSE IN THIS BLOG POST — YES, IT MATTERS But I want to dive a little deeper than just the bottom line. So if you want to find out in the no-beating-around-the-bush kind of way, keep on reading. I need social media graphics! Let’s talk real estate — If you think
Does size matter when it comes to creating professional social media graphics? Read More »
