Fantasy has taken the world by storm with classic books like Lord of the Rings, shows like House of the Dragon, and real life events such as Books, Gowns, and Crowns. So it’s no secret around here that I love fantasy (heck, I’m even writing a fantasy series myself). But I’ve seen a lot of […]
Significant Differences Between High Fantasy, Dark Fantasy, and Just Fantasy? Read More »
We all know that custom branding can cost an arm and a leg. I’ve had many clients ask if the pricing is worth the hassle of working with a professional, getting a custom brand design, and ditching services like Canva templates or Fiverr freelancers. So today, I’m giving you the two main reasons good branding
Two Reasons Why Good Branding Increase Your ROI Read More »
Today I want to show you two of my favorite tools for finding trends on Redbubble. If you’re new to RedBubble or print-on-demand, finding trends is a good way to get started because people are already searching for these things. It’ll be easier to get your first few sales and to get your shop up
The Easiest FREE Ways to find Trends for RedBubble Read More »
When Wisconsin’s only professional PADI certified mermaid asks to help with video and content creation, how can you say no? I worked with Mermaid Echo to curate video content to reach her audience, helping to educate and entertain about freshwater conservation. https://www.youtube.com/watch?v=WtkJGRE3o-0https://www.youtube.com/watch?v=xIdPXiouHmU I worked with Lindsey on video production for my small business. She was
Content Creation for a Midwest Mermaid Read More »
Staying Consistent & Utilizing Brand Guidelines As a brand designer myself, I know the importance of sticking to design guidelines. It aids in brand recognition and ultimately helps build a more professional company. I always stick to the brand color palettes and fonts but love playing with style and finding new ways of making eye-catching
Behind the Scenes | Marketing Materials Case Study for Kapur Read More »
Goals & Approach When looking at an existing social media account, we first have to figure out the company’s goals. Is it exposure? More sales or clients? Higher engagement? From there, we can dive deep into what’s working and what isn’t. Built-in analytics are a great tool to utilize when it comes to looking at
Curating a Scroll-Stopping Social Media Feed for Civil Engineering Firm Read More »
1: Inspiration Of course, the first step to creating any new design is gathering inspiration. As I was watching the trailer for Doctor Strange In the Multiverse of Madness multiple times (and the in-depth trailer breakdown), the word “strange” felt very, very appropriate. 2: Design I always love creating designs that have the ability to
Making Doctor Strange Inspired Merch Right after the Trailer Drops Read More »
Boy, do I have a story for you. Let’s just get right into it. An Intellectual Property Infringement was filed against one of my listings on Etsy by a certain Individual whom I don’t want to name because I’m not trying to slander them. I’m simply trying to express my feelings, point of view, and
You’re Killin Me, Smalls — A Legal Saga/Rant Read More »
1: the 9-5 Like many people, I also have a 9-5 job (well, it’s technically an 8-4). And, like many people, it is my main source of income. I’ve been employed as a graphic designer for a couple years between different companies since I graduated from Carroll University with a marketing degree. 2: LE Designs
A Look Inside My 6 Main Streams of Income Read More »
There are a ton of reasons small businesses should have a website in addition to their Facebook page. Here are the top five reasons that a Facebook page just isn’t cutting it anymore: 1 A website gives you a place to control your brand’s message and story. You get to be so much more creative, utilizing your brand voice, colors, and layout that speaks to
