There are a ton of reasons small businesses should have a website in addition to their Facebook page. Here are the top five reasons that a Facebook page just isn’t cutting it anymore:
1
A website gives you a place to control your brand’s message and story. You get to be so much more creative, utilizing your brand voice, colors, and layout that speaks to your customers rather than throwing everything into a template.
2
A website lets you track your visitors and customers so you can better understand your target market. You can look at individual stats like which pages are getting the most attention and how long potential clients are looking at things so that you better know what they want in the future.
3
A website gives you a place to sell your products or services online. You can do that with Facebook and other social media channels, now, too, but you have full control over your website about the look and feel and how you receive payments.
4
A website helps you build credibility and trust with your customers. Clients trust professional businesses, and a website adds immensely to your credibility.
5
A website gives you a place to connect with your customers and create a community. I’m sure you’ve heard people say that if “Facebook gets deleted tomorrow” rhetoric, but truly, how would you connect with your customers if social media disappeared?
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